The Fashion Democracy

9 Dec

I was very excited to learn about the newly launched Asos Marketplace in Grazia a few weeks back. 

ASOS Marketplace

As a designer-in-training, it can be overwhelming to think about how to actually sell your designs (trust me, there is so much to the process, selling tends to be an after-thought!). Besides, most young designers don’t have the cash or the connections to get their designs into the market place anyhow.

Not now! With Asos Marketplace, designers can sell their clothes direct to millions of customers the world over. There are two options: sign up as an individual, which is open to all, or apply for a boutique. Boutiques are heavily vetted, with asos looking for high standards and emerging talent, so only a few have thus far made it through – such as:

Alice Lee


Maria Moderna

The thing that sets Asos apart from other market places, such as ebay and amazon, is a: the customer-base – it’s purely there for fashion! And b: the clothes have to be displayed in “street style” format – i.e. no empty clothes on hangers.

Here are a few pictures from the marketplace:

Never Fully Dressed

Amy Hall

Christopher Waller

Asos Marketplace is indeed a fashion revolution – power to the people!

K x


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