Ok, for those of you in Europe Spring may not be in the air, but it is here, and I’m loving it!! Hate me much?!
Anyway, in a fashion sense, spring has been in the air since September, and, in fact, Spring/Summer ’11 has been in the minds of designers and fashion houses probably since the winter of ’09/’10! Such is the wheel of fashion. So how does it all start I hear you cry?!
Well, it is my understanding that it all starts with the trend forecasters and fabric producers. They send spritely young things out into the world to see, taste, feel, touch…and live “life on the streets”…of Paris, Rome, Bangkok, New York, Buenos Aires…wherever (these spritely young things have a great time!). With all the data they collect a set of trends for the season a year ahead are predicted and communicated. These trends affect the production of yarns…thus fabrics…thus designers (those aside who have their own fabrics made…). And of course, much of the industry buys into these trends, thus they are self-fulfilling prophecies and are never way off the mark. We are all, in some way (as Miranda Priestly in The Devil Wears Prada reminds her scoffing assistant so elloquently), influenced by trends…even if we think we’re not. So give in, give it up and take the tend but add your own twist, why not?!
For Spring/Summer 2011 the Copenhagen International Fashion Fair (there are a number of large trend predictors) predicts the following 4 major trends:
1. Tiny Pleasures spring/summer 2011 theme addresses the emo humans
Key words: sensitive, romantic, poetic, timeless, spiritual
“Modestly and patience, seeking to construct a tender refuge to escape from vagaries of the world, the brutality of events, the tumults and rumors of the outside world. At the crossroads of Asian refinement and Nordic humanist spirit, a fresh, respectful kind of design to the embellishment of daily lives…”
2. Exotic Junk – addresses the neo dissidents
Key words: wild, anti establishment, neo pirates, disobedient, dazzling
“Who has never dreamt of a land of one’s own, a paradise between earth and sea, voluntarily shipwrecked, to create one’s own civilization, far from the restraints of urban world? Our imaginations are drawn to Easter Island, to the legendary shores of Hawaii, and then to inventing a new kind of esthetic.”
Elitist Elegance – addressed to the precious uber
Key words: charismatic, off beat, seducer, precious, aesthetic
“Languidly crossing time and space… Abandoning oneself to the elitist elegance of times gone by, another civilization, by rediscovering ancient know-how, seeking rare pieces and unique objects from elsewhere: India, Jordan, Yemen, Lebanon, Syria, Turkey…”
4. Color therapy spring/summer 2011 fashion theme addresses the cool citizens
Key words: frugality, simplicity, joy, sharing, durability
“Out goes the grisaille! Clearance of all depression! Stress and worries all disappear in a good spring clean, “ripolined” into rainbow colors, reviewed and “stabiloed” into resembling a sixties’ musical! And with this wave of good humor also appears the idea of getting back to pretty basics.”
Which one speaks to you?
Check out the colour schemes and sillouettes that go with each trend at: